Quick answer: A real estate website that gets leads has a separate page for each project, with photos, floor plans, location map, amenities, price range or “price on request”, RERA number, a downloadable brochure, and a quick enquiry form plus WhatsApp and call buttons on every page.
Home buyers spend weeks researching online before they visit a site. Your website is often the first “site visit”. Let’s make it count.
What home buyers look for
- Location and connectivity
- Floor plans and sizes (1, 2, 3 BHK)
- Price range
- Amenities
- Builder’s past projects and trust
- RERA registration
- Possession date
If your website answers these quickly, buyers call you instead of a competitor.
Must-have pages and features
1. A page for every project
Each project needs its own page (not just a PDF). Include: – Big, real photos and walkthrough video – Floor plans with carpet area – Amenities list with icons – Location map and nearby places (schools, hospitals, IT parks, metro) – RERA number and status – Brochure download (ask for phone number before download)
2. Enquiry form on every page
Short form: name, phone, project, budget. Plus WhatsApp and call buttons that stay on screen.
3. Completed projects
Show past projects with photos and possession dates. This builds trust for new launches.
4. Upcoming projects
Collect interest early with “Register your interest” forms.
5. Testimonials
Short video or written reviews from real buyers.
6. Fast mobile experience
Most property searches happen on phones. Large photos must be compressed so pages still load fast.
SEO tips for real estate websites
- Target searches like “2 BHK flats in Wakad” or “new projects in Hinjewadi”
- One page per project and per location
- Add the project address and map
- Write blog posts: “Best areas to buy a flat in Pune”, “Home loan steps”, “Stamp duty explained”
- Keep RERA details correct and up to date
Real examples
- Riswadkar Developers — finished and upcoming projects with enquiry forms
- Shiv Properties — a property website built to bring buyer enquiries
- Salleel Deshpande Realty — projects shown clearly to local clients
Connect your leads to your sales team
- Send every form enquiry to email and WhatsApp
- Connect forms to a CRM or Google Sheet
- Reply within minutes — speed wins property leads
Questions people ask
How can a builder get leads from a website?
Create a page for each project with clear details and an enquiry form, run local SEO, and connect enquiries to your sales team quickly.
Should I show prices on my real estate website?
Showing a price range builds trust and attracts serious buyers. If prices change often, show “Starting from” or “Price on request”.
Do I need to show the RERA number on my website?
In India, RERA rules require registered project details, including the RERA number, in project advertisements. Check your state’s rules with your legal team.
Get a website that sells homes
We build real estate websites with project pages, lead forms and local SEO. See our website design service or get a free quote.