Quick answer: Every small business website needs: a clear headline that says what you do, a big call or WhatsApp button, one page for each service, real photos, reviews, your address and map, fast loading on phones, an SSL padlock, SEO titles and descriptions, a contact form that works, and pages like privacy policy and about us.
Open your website on your phone and check these 15 points. Each “no” is a chance to get more enquiries.
The 15-point checklist
1. Clear headline
In 5 seconds, can a stranger tell what you do and where? Example: “Interior designers in Pune for homes and offices.”
2. Big call and WhatsApp buttons
On phones, the call and WhatsApp buttons should always be easy to tap.
3. One page for each service
Separate pages help visitors and help you rank on Google for each service.
4. Real photos
Your team, office, work and products. Stock photos feel fake.
5. Proof: reviews and projects
Google reviews, client stories and a portfolio. See our projects page as an example.
6. Easy contact form
Short form, works on phones, and sends to an email you check. Test it every month.
7. Address, map and hours
Important for local trust and local SEO.
8. Fast on mobile
Main content should show in under 2.5 seconds. Read why your website is slow.
9. SSL (https padlock)
Without it, browsers show “Not secure”. Most hosts give free SSL.
10. SEO basics
Each page has a unique title and description, one H1 heading, and a sitemap submitted to Google Search Console.
11. Simple language
Write like you talk to a customer. Short sentences. No jargon.
12. About Us page
Who you are, how long you have worked, and why you do it. People buy from people.
13. Privacy policy and terms
Needed for trust, forms, ads and payment gateways.
14. Analytics
Google Analytics and Search Console tell you how people find you and what they do.
15. Easy to update
You should be able to change text, photos and prices yourself.
Score yourself
- 13–15 yes: great — focus on SEO and content
- 9–12 yes: good start — fix the gaps this month
- Under 9: your website may be losing customers — consider a redesign
Signs you need a new website
- It looks old or breaks on phones
- You can’t update it yourself
- You get no enquiries from it
- It is slow
- It doesn’t show your current services
Questions people ask
What pages should a small business website have?
Home, About, Services (with one page per service), Projects or Portfolio, Blog, and Contact. Plus privacy policy and terms.
How many pages should a business website have?
Enough to explain each service clearly. Most small business websites have 8–20 pages.
What is the most important thing on a business website?
A clear message about what you do, and an easy way to contact you.
Want a website that ticks every box?
Every website we build includes all 15 points. See our website design and development service or get a free quote.